Welcome to Creative Leadership for Turbulent Times

Shareholders

In Process 1, you’ll Adjust Your Vision, by breaking out of pre-conceptions and intellectual bad habits that are preventing you from seeing clearly. You’ll learn a new way of looking at your business – to see clearly why your organization is currently performing as it is, which levers to push on in order to improve its performance, and where to find unrealized potential that will fuel your growth.

Customers

In Process 2, you’ll apply Jay Abraham’s Strategy of Preeminence to re-imagine your market and product positioning by identifying the most magnetically attractive (and highly profitable) Customer Value Propositions that will keep your customers coming back again and again.

Suppliers

In Process 3, you’ll create a competitive strategy that essentially locks out the competition, so you can sidestep the downward spiral of commoditization and discounting that drains wealth from other organizations. And, you’ll create a unique business model that allows you to harvest maximum profitability from each transaction – so you have the resources to get ahead and stay ahead in your market.

Lenders & Debtors

In Process 4, you’ll communicate your value message clearly and meaningfully, so you can be sure that your customers want what you are offering — and want to continue to do business with you and your company.

Employees

In Process 5, you will systematically replenish and renew your product line with a continuous stream of irresistible products, strategically designed to keep your customers buying and your competitors crying.

Government

Finally, in Process 6, you will grow and develop your organizational capabilities – selectively, strategically investing in your people and your infrastructure, in order to support your accelerating growth – and guarantee the wealth and security of your business into the future.